Here's Another Question

Who is the target group for Dr. Pepper 10?  It runs on local sports radio and prides itself on being a manly diet drink.  So it's aimed at men, not women.  But of the men in the world, who's going to switch from their preferred soda to Dr. Pepper 10?  I would assume it's those who drink Diet Dr. Pepper.  That can't be a big target audience!